CPA Marketing and Content Locking?
The CPA, for “Cost Per Action”, is the price that an advertiser is willing to pay for a customer to perform an action. For example, a developer wants to promote his Android application and offers $ 1 per downloaded application.
CPA Marketing aims to bring advertisers and publishers together by offering a system of remuneration per action.
The notion of action is very broad and may include:
- Complete a survey about a product or brand,
- Register on sites or applications,
- Get a quote for a service,
- Install applications or software.
Content-locking is a fundamental part of CPA Marketing because it's the part where you earn money. The most common form of content-locking is a “captcha” that prompts the action to show that the user is not a robot.
To bring the user to perform the action, we use a “content locker”, a content lock where we invite the user to perform an action to access content.
Content can take many forms:
- Real content like access to an ebook, soundfiles or a video, etc…
- Extravagant content that doesn't really exist as money generators in video games or iPhone giveaways for example.
Example: A publisher shares on his site an ebook on “The 10 best sports exercises to lose weight”. Instead of setting a purchase price, the publisher locks the download of the ebook and asks users to download an application to access. The theoretical operation is simple but the concrete implementation can be done in different ways depending on your niche, your audience, and your traffic source.